Frequently asked questions

10:00                                                                                                                      Talent Marketing at Deutsche Telekom during Corona,                                            Marcel Winkelmann, HR Marketing Lead,                                                  Deutsche Telekom

  • DT´s recruitment marketing portfolio before the crisis

  • Our adapted marketing measures with insights what has worked and what not

  • Outlook: What we will focus on in our portfolio

Q&A with Marcel

11:20-12:20                                                                                                       Panel session with                                                                                           Elena Kharlamova, TA Director EMEA, CSL Behring &                                         Rohit Joshi, Group Head of TA, Coca-Cola HBC &                                       Marcel Winkelmann, HR Marketing Lead, DT &                                               Colin Minto, VP TA & Employer Brand EMEA, Marriott Intl.

  • How can you tell your EVP is paying off?
  • How is employer branding working now in today's economy – does it actually make a difference?
  • What is machine learning and AI? and what are their possibilities for recruitment purposes?
  • How does HR innovation enable firms to recruit better?

15:00                                                                                                            Recruiters are from Venus,                                                                                Hiring Managers are from Mars,                                                                      Johnny Campbell, CEO, SocialTalent

  • In the 2012 Olympic games, Usain Bolt shattered the 100m world record with a time of 9.63s but in the same games, the Jamaican relay team completed the 4 x 100 race in a time that was 1.7s faster than if Bolt had of run each relay by himself. How? The power of alignment and teamwork.
  • Hiring is a team sport yet Recruiters and Hiring Managers are rarely aligned. Johnny will uncover exactly where this misalignment occurs but more importantly, the simple ways you can get everyone working together as a team to smash your hiring goals.
Q&A with Johnny

12:20                                                                                                                  How we changed our way to recruit in order to                                                   attract and hire more Diverse Candidates,                                                      Steffen Laick, HR Director &                                                                            Farrah Ekeroth, Employer Branding Leader, EY

  • Learn how EY has embarked on a multi-faceted journey to challenge misconceptions about the financial services sector and diversify their talent pool across eighteen countries including the launch of their most recent employer brand campaign, 'Bring yourself, not just your subject'.
Q&A with Farrah & Steffen​

12:50 CET                                                                                                           Lunch & Networking



14:10                                                                                                            Bringing Local meaning to Global EVP:                                                                  a data-driven approach,                                                                                      Elena Kharlamova, TA Director EMEA, CSL Behring

  • Designing a framework for trusted partnership
  • Choosing data sets to be translated into employer branding messages
  • Giving a voice to employer brand ambassadors on platforms that matter
Q&A with Elena

14:40                                                                                                                Coffee & Networking


15:30 Creating Diverse & Sustainable Talent Pools in a High Growth market, Theresa O’Brien, Global Talent & Resourcing Leader, CBRE

  • The Data Centre sector is a rapidly growing highly technical sector characterised by ageing workforces, lack of gender balance & lack of broader diversity
  • As a business we have sought over the last few years to introduce measures to not only combat our diversity challenges but to create broader more sustainable talent pools
Q&A with Theresa

10:30                                                                                                               Talent Acquisition and Onboarding in the New World.                                    Employee Experience at the core,                                                                           Carmen Cerdan, VP Global Head of HR, Ria Financial &                                      Yazad Dalal, EMEA HCM Strategy Sr. Director, Oracle

  • How to leverage technology to align Talent skills with Business needs, and what the future of Recruiting and Onboarding looks like?
Q&A Carmen & Yazad

11:00 CET                                                                                                           Coffee & Networking